Vendor Directory

Become a MWInns Business Associate Member!

Becoming a Business Associate Member will highlight you and your company’s product or service to over 100 member inns who are in search of the right products and services that will enhance and grow their businesses.


  • You and your company’s contact information, descriptive paragraph, logo and direct link to your website will appear on the WBBA website.
  • Feature Spotlight on our monthly Member Update electronic newsletter on a rotating basis.
  • Invitations to our annual conference and list of attendees as requested.
  • For Realtors, complimentary listings (up to 3) on our popular “Inns for Sale” page on our website for the first 6 months ($125 value per listing) and 25% off future listings.

If you assist innkeepers to efficiently manage the B&B, foster the signature ambiance of the inn and its amenities or enhance the guests’ experience, we invite you to join us as our Business Associate Member.


  • Amenities for the Guest or for the Inn
  • Food & Beverage
  • Inn Management: Taking Care of Business
  • Marketing
  • Buying/Selling Your Inn

Your investment is $200/year for new membership or $175/year for membership renewal.

Apply to become a MWInns Business Associate Member … Anytime is a good time!

Simply click on the link below to fill out and pay for the membership application (payment by credit card).

MWInns Business Associate Membership Application Form

To pay by check: Email us at to request an application form that you can fill out and send back with your check.

Business Associate Member Directory

The following businesses provide services and products to the innkeeping industry. These businesses, often small business entrepreneurs like innkeepers, are committed to:

  • Assist innkeepers to efficiently manage the B&B
  • Foster the signature ambiance of the inn and its amenities.
  • Enhance the guests’ experience.

We invite you to contact these businesses… they are at your service!

Find out how you can become a MWInns Business Associate


  • Amenities for the Guest or for the Inn
  • Food & Beverage
  • Inn Management: Taking Care of Business
  • Marketing Amenities: for the Guest or for the Inn

Amenities for the Guest or for the Inn

Deneen Pottery

Vendor Directory 1

Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs. Our products celebrate our heritage, our sense of community, and our customers. We’re proud to be manufacturing handmade stoneware in the USA.

All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer. While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.

Custom Coffee Mugs and More
Peter Deneen
888-646-0238, 651-646-0238
2325 Endicott Street
St. Paul, MN 55114

Verlo Mattress

Vendor Directory 2

Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses worthy of your investment. You can trust Verlo to build mattresses that are made to your specific needs, knowing that Verlo’s quality will protect your B&B’s reputation and cultivated brand.

Your guests work hard and play even harder! After a long day of enjoying the amenities your B&B has to offer, they need a good night’s sleep so they can get up tomorrow and do it again! Guests have consistently identified sleep as one of the critical parts of their experience. Smart B&B operators are uniquely positioned to capitalize on this by shifting their focus to the most important part of the room – the bed. At Verlo, we believe everyone deserves a comfortable night’s sleep – especially your guests.

Let us show you how Verlo can create sleep solutions that keep your guests coming back year after year and convert mattresses from an expense in your budget into a revenue stream!

Bobby Cleveland – Commercial Sleep Manager
301 N Broadway, Suite 300
Milwaukee, WI 53202

Shaklee Vitalizer & Get Clean

Vendor Directory 3

Shaklee is the number one natural nutrition and green cleaning company in the United States. For over 50 years we have been helping people feel their healthiest. By using our products, you make a real difference on your health, your home and your wallet. All of Shaklee’s products have been tested to make sure that they are always safe, always work and are always green. Shaklee, the original Wellness Company, and the original Green Company, since 1956.

Brit Schoeneberg, Owner/Shaklee Distributor
Cell: 608-575-0251
Phone: 608-635-2177
130 N. Franklin St. Poynette, WI 53955

Küster Design

Vendor Directory 4
Küster Design is a full-service design agency that focuses on delivering the best in interior design and customer experience consulting. We create tailored environments and positive experiences that help our clients attract and retain customers.
As a leader in the industry, our firm understands your design needs. We know how important it is that your lodging allows you to operate efficiently. However, it also needs to reflect your brand, provide current technology as well as ergonomics, while also helping you to control costs so your business can continue to grow.
We not only specialize in interior design and customer experience, but we also bring superior skillsets to the project including:
-digital design
-product recommendations
-custom interior design touches
-project management experience
With all of these and a strong emphasis on sustainable and ergonomic design, we have a strong advantage in that we are strongly committed to helping each client grow their business.

Küster Design
James Kuester – Principal
841 4th St. S.
Wisconsin Rapids, WI 54494
866-904-6631 x4

Food & Beverage

Wisconsin Food & Hospitality Expo

The Wisconsin Food & Hospitality Expo, produced by the Wisconsin Restaurant Association & the Wisconsin Bakers Association, is coming March 13, 2024 to the State Fair Park in West Allis, WI! It’s everything you need for Workforce, Marketing, Operations & Business Building. It’s all about exhibits, education and unexpected moments you’ll find along the way. It’s the ultimate business experience for food, beverage and hospitality professionals in the Midwest region. For more info, please visit our website at for complete details and online registration.

Inn Management: Taking Care of Business

The B&B Team

Vendor Directory 5

We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker & consulting services. We are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide.

Eben Viens

P.O. Box 1799
Brattleboro, VT 05302

Think Reservations

Vendor Directory 6

ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as, Expedia, TripAdvisor, and Airbnb, we’re dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?

Richard Aday – Founder, CEO & Principal
Alfred Aday – Founder, CTO & Principal Engineer
1700 7th Ave Ste 116 #173
Seattle, WA 98101


Vendor Directory 7

ResNexus is an all-in-one, professional-grade property management software for any business operating a reservation system. With unmatched support and industry innovation, ResNexus captures more reservations and gives you extra freedom to run your business effectively.

Travis Orton – Director of Public Relations
185 East 200 North
Salem, UT 84653


Vendor Directory 8

rezStream specializes in a cloud-based reservation software and online reservation booking engine services to independent hotels, resorts, bed & breakfasts, and inns. We also offer artistic website designs and comprehensive Internet marketing services for all types of businesses.

Lyles Armour – Director of Internal Marketing
3801 E Florida Ave, Suite 800
Denver, CO 80210

Rural Mutual Insurance Company

Vendor Directory 9

Local commercial knowledge with local experience. That’s how Rural Mutual Insurance has been protecting businesses in Wisconsin since 1934. If something unexpected happens to your business, wouldn’t you want to be protected by a local company that knows you and your needs? Rural Mutual is the third largest writer of commercial business in the state of Wisconsin. Since we only do business in Wisconsin, premiums paid here, stay here to keep Wisconsin strong. Contact your local Rural Mutual Insurance expert or visit us at to learn how you can keep Wisconsin strong.

Bill Kriese
1241 John Q Hammons Drive, Suite 200
Madison, WI 53717

Contact for current customers:
Joe Ricciotti
119 S Broadway St
Elkhorn, WI 53121

Casablanca Ventures

Vendor Directory 10

America’s only hotelier-owned merchant payments advocate dedicated to helping fellow Innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance. Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.

Wynn Salisch
245 West 104th Street #4E
New York, NY 10025

Inkeeper's Advantage

Vendor Directory 11

Innkeeper’s Advantage offers an easy, affordable and effective suite of B&B marketing and property management systems that all work together. More guests book directly on our uniquely branded, easy, all-in-one Website & Reservation System. Our products are also ADA Compliant and PCI Compliant for maximum security.

Cynthia Bachmann – President
101 Bradford Rd Suite 200
Wexford, PA 15090

Frictionless Guest App

Vendor Directory 12

The Frictionless Guest App gives innkeepers a way to recommend the best local experiences to their guests in an easy-to-use app, accessible from desktop and all mobile devices without any downloads. Guests get the inside scoop from innkeepers on the best local places to eat, play, shop, etc., making it simple for them to determine what to do and navigate how to get there from anywhere, 24/7. Innkeepers control all of their content, save time and paper, and don’t need any technical knowledge to get their app working immediately.

Steve Short – Founder & CEO
P.O. Box 307
Highland, MD 20777

The Insurance Shop of East Jordan

Vendor Directory 13

Leaders in developing insurance programs for the Bed & Breakfast industry, The Insurance Shop has been helping innkeepers with affordable, comprehensive coverage for decades. We look forward to working with MWInns members to find the policy that is right for your Inn.

Nikki Skrocki – Agent
824 Water St
East Jordan, MI 49727

Wister Insurance

Vendor Directory 14

Wister Insurance™ is the Nation’s leading insurer of bed & breakfast properties. Having developed the modern hospitality insurance product over 30 years ago, we are your insurance experts. Our new program is open to all Wisconsin bed & breakfasts and Innkeepers. Contact us today for a coverage comparison and competitive quote!

Christy Wolf
21 W Pennsylvania Ave #C
Walkersville, MD 21793

Select Registry

Vendor Directory 15

Defining excellence in craft lodging, Select Registry properties shore a passion for exceptional hospitality, a commitment to personalized service. and an appreciation for local experiences and culture. Encompassing a diverse portfolio of boutique hotels. bed and breakfasts. inns, lodges and luxury cabins, you will encounter hundreds of Select Registry member properties across North America. Membership comes with the Select Registry Certification, which has been trusted by millions of travelers for more than 50 years. Qualifying members have the opportunity to join our finely curated portfolio and reach a growing number of discerning travelers searching for authentic accommodations and exceptional experiences. Click Here to learn more about how to become a member.

Darlene Blankenship

Marketing Amenities: For the Guest or for the Inn

InsideOut Solutions

Vendor Directory 16

InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and then develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.

Your contact is Patricia who is happy to discuss your plans and needs. She is an expert on current marketing trends in the tourism industry. She speaks at numerous conferences across America and is ready to talk to you about your marketing needs.

Patricia McCauley – President
360-683-5774, 800-500-8401
1271 3 Crabs Rd.
Sequim, WA 98382

Tom Krueger Photography

Vendor Directory 17

Provides professional photography and video for a variety of clients.

Tom Krueger
1309 S 74th St
West Allis, WI 53214