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  • Guides To The Midwest
    • Midwest Travel Blog
    • Illinois
    • Indiana
    • Iowa
    • Michigan
    • Minnesota
    • Nebraska
    • Ohio
    • Wisconsin
  • Places To Stay
    • Check Availability
    • View By State
    • View By City
    • View By Alphabetical List
    • Search By Amenity
  • Experiences
    • View All Tours & Activities
    • Illinois
    • Iowa
    • Minnesota
    • Nebraska
    • Wisconsin
  • About
    • About Our Association
    • Why B&B It
    • Gift Certificates
  • Innkeepers Corner
    • Join Our Association
    • Vendor Directory
    • Conference & Learning
      • Overview
      • MWInns Conference & Trade Show
      • Aspiring Innkeeper Seminar
      • Conference Exhibitor Information
    • Inns & B&B’s For Sale
    • Inn & Potential Inn For Sale Listing
    • Room Remittance Form

Vendor Directory

Become a MWInns Business Associate Member!

Becoming a Business Associate Member will highlight you and your company’s product or service to Midwest properties and aspiring innkeepers who are in search of the right products and services that will enhance and grow their businesses.

Benefits:

  • You and your company’s contact information, descriptive paragraph, logo and direct link to your website will appear on the MWInns website.
  • Feature Spotlight on our monthly Member Update electronic newsletter on a rotating basis.
  • Invitations to our annual conference and list of attendees as requested.
  • For Realtors, complimentary bed-breakfasts (up to 3) on our popular “Inns for Sale” page on our website for the first 6 months ($125 value per listing) and 25% off future bed-breakfasts.

If you assist innkeepers to efficiently manage the B&B, foster the signature ambiance of the inn and its amenities or enhance the guests’ experience, we invite you to join us as our Business Associate Member.

Categories:

  • Amenities for the Guest or for the Inn
  • Food & Beverage
  • Inn Management: Taking Care of Business
  • Marketing
  • Buying/Selling Your Inn

Your investment is $200/year for new membership or $175/year for membership renewal.

Apply to become a MWInns Business Associate Member … Anytime is a good time!

Simply click on the link below to fill out and pay for the membership application (payment by credit card).

MWInns Business Associate Membership Application Form

To pay by check: Email us at info@mwinns.com to request an application form that you can fill out and send back with your check.

Business Associate Member Directory

The following businesses provide services and products to the innkeeping industry. These businesses, often small business entrepreneurs like innkeepers, are committed to:

  • Assist innkeepers to efficiently manage the B&B
  • Foster the signature ambiance of the inn and its amenities.
  • Enhance the guests’ experience.

We invite you to contact these businesses… they are at your service!

Categories:

  • Amenities for the Guest or for the Inn
  • Food & Beverage
  • Inn Management: Taking Care of Business
  • Marketing Amenities: for the Guest or for the Inn

Amenities for the Guest or for the Inn​

Deneen Pottery​

Vendor Directory 1

Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs. Our products celebrate our heritage, our sense of community, and our customers. We’re proud to be manufacturing handmade stoneware in the USA.

All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer. While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.

Custom Coffee Mugs and More
Peter Deneen
888-646-0238, 651-646-0238
2325 Endicott Street
St. Paul, MN 55114
Deneenpottery.com

Verlo Mattress

Vendor Directory 2


Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses that make a smart investment for your inn.

Your guests are here to relax, explore, and make the most of every moment. After a day spent enjoying everything your inn has to offer, nothing compares to a restful night’s sleep to recharge for more adventures. Guests consistently rate sleep as one of the top elements of their stay, and savvy inn operators know the bed is the centerpiece of any room. At Verlo, we’re committed to providing the best night’s sleep – because your guests deserve nothing less.

Let us show you how Verlo’s sleep solutions can keep your guests coming back and transform your mattresses from an expense into a revenue opportunity!

Bobby Cleveland – VP of Franchise Development
414-585-8916
301 N Broadway, Suite 300
Milwaukee, WI 53202
bcleveland@verlo.com
https://verlo.com/

Lady Americana

Vendor Directory 3

Lady Americana Midwest has been a leader in hospitality and wholesale bedding for over 70 years. Established in Grand Rapids, MI Lady Americana Midwest builds each mattress in house with the highest quality components.

Famous for the Ameri-Spring continuous coil design, the lady Americana series of mattresses are built to distribute the weight of two sleepers equally producing a better nights sleep for both – no more “sinking” to one or the other

The combination of all our quality components creates the best sleep value available.

Tim Westrate
995 36th St SE
Grand Rapids, MI 49508
877-525-2392
timw@ladyamidwest.com
https://www.ladyamidwest.com/

Küster Design

Vendor Directory 4
Küster Design is a full-service design agency that focuses on delivering the best in interior design and customer experience consulting. We create tailored environments and positive experiences that help our clients attract and retain customers.
 
As a leader in the industry, our firm understands your design needs. We know how important it is that your lodging allows you to operate efficiently. However, it also needs to reflect your brand, provide current technology as well as ergonomics, while also helping you to control costs so your business can continue to grow.
 
We not only specialize in interior design and customer experience, but we also bring superior skillsets to the project including:
-digital design
-virtualization
-product recommendations
-custom interior design touches
-project management experience
 
With all of these and a strong emphasis on sustainable and ergonomic design, we have a strong advantage in that we are strongly committed to helping each client grow their business.
 
James Kuester – Principal
841 4th St. S.
Wisconsin Rapids, WI 54494
866-904-6631 x4
james@kusterdesign.com
https://kusterdesign.com/

A1 American

Vendor Directory 5


A1 American is a best-in-class manufacturer and distribution company and a single product source for the hospitality, vacation rental, healthcare, commercial laundry, disaster relief, fitness and car care industries. We offer a full line of bed linen, terry towels, amenities, OS&E and FF&E and Design products and services. We are certified by the NMSDC as a Minority Owned Business.

Dale Connell – Sales Consultant
267 Otter Circle
Fayetteville, GA 30215
877-672-0777
dalestowels@aol.com
https://www.a1american.com/

Cuddledown Wholesale

Vendor Directory 6


Cuddledown Wholesale delivers expertly crafted, high-quality bedding and bath products to select inns, hotels, resorts, and cruise ships nationwide.

We know that a great night’s sleep is key to making a guest’s stay unforgettable, and Cuddledown products are backed by over five decades of customer satisfaction.

What Cuddledown Wholesale Offers:
• Easy Online Ordering: Order 24/7 with competitive pricing with no minimums. Order exactly what you need, when you need it.
• Extensive product catalog: Featuring proven performers, designed by bedding and bath experts, including: Pillows, Comforters, Sheeting, Blankets, Mattress Pads, Featherbeds, Towels and more
• Flexible Solutions: Whether outfitting a bed and breakfast or a large hotel chain, we offer customized options to fit your business needs.
• Dedicated support team: We’re available by email, phone, or Live Chat to assist you every step of the way.

Why Choose Cuddledown Wholesale:
• Proven Success: Our products are backed by over fifty years of customer satisfaction. When you partner with us, you bring trusted quality and tradition into your business.
• Industry Trust: We’ve built long-term relationships with hospitality customers who rely on us to deliver products that align with their high standards.
• Crafted with Care, Sourced for Excellence: Our pillows, comforters, and featherbeds are handcrafted in Maine from fine imported materials. Our other products are carefully sourced from trusted global partners, ensuring consistent quality across our entire range.

We’d love to partner with you—contact us today, and let’s collaborate.

Patricia Croston – Director Wholesale
14 Yarmouth Junction Suite 2
Yarmouth, ME 04096
207-671-6410
pcroston@cuddledown.com
https://wholesale.cuddledown.com/

Tempur Sealy

Vendor Directory 7


Tempur-Sealy Hospitality is a leading mattress manufacturer with 17 plants across the USA and more than 55 globally. Choosing hotel mattresses should not mean deciding between durability, comfort, or easy housekeeping. Our products deliver all three, with special design features that keep you, your guests, and your staff happy. We also have the distinction of dedicated hospitality sales professionals to guide you every step of the way. As an approved supplier for nearly all national brands and with a full line of products for independent properties, Tempur-Sealy is the best resource to supply you with the highest quality bedding to provide your guests with comfort and support night after night.

Kathy Micklos – Hospitality Sales Consultant
1 Office Parkway Road
Trinity, NC 27370
602-316-1975
kathy.micklos@tempursealy.com
https://tempursealyhospitality.com/

Plaine Products Wholesale

Vendor Directory 8

Plaine Products offers salon-quality, plant-based personal care products for hospitality, vacation rental, and eco-resort locations that want to offer customers a luxurious plastic-free alternative. We’re happy to set up a system that works best for your operations. We can provide travel-size or full-sized bottles to swap out, or 1-gallon or 3.5-gallon bulk refill containers for your team to refill bottles onsite. We take back and reuse all of our containers to provide a waste-free solution for you. With aloe as our main ingredient, they are tear-free and safe for kids and customers with sensitive skin.

Manufactured in the US for Plaine Products, our entire line is palm oil free and has organic, non-GMO, vegan ingredients to naturally nourish hair and skin. Your guests will appreciate your commitment to their health and to the health of our planet!!!

Lindsey McCoy
Oscoda, MI
910-620-9737
lindsey@plaineproducts.com
https://plaineproducts.com/

Food & Beverage

Wisconsin Food & Hospitality Expo

The Wisconsin Food & Hospitality Expo, produced by the Wisconsin Restaurant Association & the Wisconsin Bakers Association, is coming March 12, 2025 to the State Fair Park in West Allis, WI! It’s everything you need for Workforce, Marketing, Operations & Business Building. It’s all about exhibits, education and unexpected moments you’ll find along the way. It’s the ultimate business experience for food, beverage and hospitality professionals in the Midwest region. For more info, please visit our website at www.wifoodexpo.com for complete details and online registration.

Inn Management: Taking Care of Business

The B&B Team

Vendor Directory 9

We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker and consulting services.

Why call us? We are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide. Come explore!

Eben Viens – Owner
P.O. Box 1799
Brattleboro, VT 05302
802-380-7312
eben@bbteam.com
https://bbteam.com/

Think Reservations

Vendor Directory 10


ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor, and Airbnb, we’re dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?

Richard Aday – Founder, CEO & Principal
Alfred Aday – Founder, CTO & Principal Engineer
1700 7th Ave Ste 116 #173
Seattle, WA 98101
877-736-4195
richard.aday@thinkreservations.com
alfred.aday@thinkreservations.com
Thinkreservations.com

ResNexus

Vendor Directory 11

When it comes to award-winning property management software, efficiency counts. That’s why ResNexus is an all-in-one solution, helping thousands of hospitality businesses balance all the plates that come with the job, from online bookings and revenue management to powerful reporting and digital marketing. Plus, ResNexus provides industry-leading customer support that brings all these important tools together with a personalized and caring approach that is dedicated to helping your business grow.

Takeaways Digital Marketing – A property’s website is often the first point of contact with new customers; that’s why ResNexus provides professional website design to leave a lasting first impression.

Property Management Software – ResNexus makes property management easy, from adjusting rates and making reservations to collecting payments and managing retail items.

Travel Protection – One thing that sets ResNexus apart is its built-in Travel Protection service which protects your business from lost revenue from last-minute cancellations due to illness.

Best Online Shopping Experience – Provide the best experience to your guests who book online with a frictionless booking process and sidebar add-ons.

Customer Support – Even first-rate software isn’t worth much without industry-leading support. That’s why ResNexus provides annual account reviews and coaching for subscribed properties, as well as quality phone support.

Jake Hartline – Operations Specialist
185 East 200 North
Salem, UT 84653
385-448-4417 Ext. 959
jhartline@resnexus.com
https://resnexus.com/

rezStream

Vendor Directory 12

rezStream specializes in reservation software, online booking engines, web sites, and digital marketing (SEO, PPC, etc.) for independent B&Bs/Inns, hotels, resorts, cabins, and campgrounds. By using one or all of those services, rezStream empowers property owners with a Suite of Lodging Solutions and superior and personalized service that keeps you close to your guests. Our easy-to-use solutions provide a great value for any size and/or type of property looking to grow revenue and simplify operations.

Jeff Hebrink – Director of Sales
3801 E Florida Ave, Suite 800
Denver, CO 80210
303-872-0217
sales@rezstream.com
Rezstream.com

Fremont Insurance

Vendor Directory 13


We provide a unique package of insurance coverages on a commercial policy tailored to the B&B business operator. Fremont Insurance Company has many years of experience with this special program, with the highest-rated claim service by independent agents, and insures more B&Bs than any other insurer in Michigan. We have many POSITIVE Michigan Bed & Breakfast stories from Fremont’s services.

Tim Bassett – CIC, CRIS, CAWC, Director of Commercial & Farm Underwriting
Oscoda, MI
888-968-3664
Tbassett@fmic.com
https://www.fmic.com/

Casablanca Payments

Vendor Directory 14

Casablanca Payments, founded by a 50-year hospitality industry veteran, provides credit card processing for innkeepers nationwide with highly personal and responsive White Glove Concierge Service and low cost. If your processor is charging too much or relegating your support to impersonal call centers somewhere in the world, talk to Casablanca Payments. See what a difference caring people with years of award-winning innkeeping experience — and a processor that has a 14-second average call answering time and a 91% client retention rate and has won the Better Business Bureau’s Ethics Award — can make!

Wynn Salisch – Principal
245 West 104th Street #4E
New York, NY 10025
203-253-7259
wynn@casablanca-ventures.com
www.mpiprocessing.com/wynn

Inkeeper's Advantage

Vendor Directory 15


Innkeeper’s Advantage: Everything You Need to Run and Grow Your Property

Take control of your business with Innkeeper’s Advantage—your all-in-one booking engine, property management system, channel manager, and website solution. Prefer a lighter option? Our Book It Now stand-alone booking engine delivers the same powerful property management and channel management features.

Effortless Content Updates
Easily keep your website fresh with new photos, text, specials, packages, rates, and availability—all updated instantly across desktop and mobile in a single save. With our intuitive drag-and-drop calendar, changing or moving reservations takes just seconds.

Smarter Rates, Higher Revenue
Maximize your earnings with dynamic, automated rate and yield management. Our intelligent tools make adjusting rates simple, while pace reporting gives you real-time insights into your performance.

Seamless Guest Connections
Expand your reach with affordable integrations to Booking.com, Expedia, TripAdvisor, Airbnb, Google Hotel Ads, and more. Plus, streamline your operations with online payment processing, automated text messaging, Remote Lock integration, e-signatures, and built-in point of sale capabilities.

With Innkeeper’s Advantage, you don’t just manage your property—you grow it.

Cindy Bachmann – President
PO Box 1019
Wexford, PA 15044
724-933-3331
cbachmann@innkeepersadvantage.com
Innkeepersadvantage.com

Frictionless Guest App

Vendor Directory 16

The Frictionless Guest App gives innkeepers a way to recommend the best local experiences to their guests in an easy-to-use app, accessible from desktop and all mobile devices without any downloads. Guests get the inside scoop from innkeepers on the best local places to eat, play, shop, etc., making it simple for them to determine what to do and navigate how to get there from anywhere, 24/7. Innkeepers control all of their content, save time and paper, and don’t need any technical knowledge to get their app working immediately.

Steve Short – Founder & CEO
P.O. Box 307
Highland, MD 20777
1-888-827-0635
sshort@frictionlessguest.com
Frictionlessguest.com

The Insurance Shop

Vendor Directory 17

Leaders in developing insurance programs for the Bed & Breakfast industry, The Insurance Shop has been helping innkeepers with affordable, comprehensive coverage for decades. We look forward to working with member properties to find the policy that is right for your Inn.

Nikki Skrocki – Agent
824 Water St
East Jordan, MI 49727
1-800-350-6095
info@theinsuranceshop.net
http://www.theinsuranceshop.net

Wister Insurance

Vendor Directory 18

Wister Insurance™ is the Nation’s leading insurer of bed & breakfast properties. Having developed the modern hospitality insurance product over 30 years ago, we are your insurance experts. Our new program is open to all Wisconsin bed & breakfasts and Innkeepers. Contact us today for a coverage comparison and competitive quote!

Christy Wolf
888-241-1902
21 W Pennsylvania Ave #C
Walkersville, MD 21793
info@wister.insure
Wister.insure

eviivo

Vendor Directory 19

 

eviivo Suite™ is an award-winning, cloud-based booking and property management platform powerfully built — for hospitality owners, property managers and hosts — to optimize reservations, guest communications and all travel agency channels, for a single inns or a large multi-property portfolio.

Trusted globally, our “original, all-in-one booking suite” is integrated with major online travel agencies — such as Google Hotel Ads, Expedia, Hotels.com, VRBO, HRS, Agoda, TripAdvisor, Booking.com and Airbnb — where your rates, availability, images, policies and extras are automatically synchronized.

Need to run your business on the go? eviivo Mobile, our new mobile app, puts our award-winning suite in the palm of your hand, so you can manage your properties from anywhere, anytime.

eviivo Concierge is an AI-powered guest messaging tool that provides ultrafast responses to online enquiries from prospective (and current) guests, 24/7.

With over 29,000 accommodations, eviivo’s booking and property management platform is a preferred software for hotels, as well as B&Bs, vacation rentals, urban rentals, guest houses, resorts, inns and even unique accommodations, such as windmills, boats, castles and yurts!

Jamey King – Senior Marketing Manager, USA
305 E Huntland Drive Suite 200C
Austin, Texas 78752
United Kingdom
317-629-6160
jamey.king@eviivo.com
https://eviivo.com/us/

TakeUp

Vendor Directory 20

TakeUp is a revenue management platform built for independent hospitality properties, including boutique hotels, inns, bed & breakfasts, and glamping retreats. By combining AI-driven insights with the expertise of human revenue strategists, TakeUp delivers dynamic room pricing that automatically adjusts to market conditions and real-time demand. Seamlessly integrated with your property management system for easy set up, TakeUp helps property owners maximize revenue and save time—allowing them to focus on what matters most: delivering unforgettable guest experiences.

Kelly Campbell – Marketing Director
619-895-0029
One Park Circle
Westfield Center, OH 44251
kelly@takeup.ai
https://www.takeup.ai/

Business Finance Depot

Vendor Directory 21

As a veteran small business lender for over 40 years, Bruce Hurta offers the SBA and USDA federal loan programs nationwide for financing RV parks, campgrounds, marinas, RV/boat storage facilities, glamping resorts, B&Bs and other Outdoor/Experiential Hospitality businesses. These loans have lower down payments and longer repayment terms than conventional bank loans. We offer SBA loans from $300,000 to $10 million, and USDA loans from $2 million to $25 million. Loan proceeds may be used for:

• Business acquisition
• Business expansion
• Partner buyout
• Business startup including new construction
• Refinance existing business debt for better repayment terms

At Business Finance Depot, we also offer some conventional and unconventional financing options in addition to the more popular SBA and USDA loan programs. These funding options include Retirement Rollover accounts, business equipment financing, investment real estate loans, unsecured business loans, and HELOC loans. You can see more information at www.BruceHurta.com or www.BusinessFinanceDepot.com.

Bruce Hurta – Outdoor Hospitality Loan Specialist
1412 Castle Ct Unit C
Houston, TX 77006
281-384-2595
bruce@businessfinancedepot.com
https://businessfinancedepot.com/
https://brucehurta.com/

Leavitt Recreation & Hospitality Insurance

Vendor Directory 22

Our Mission:
To provide excellent customer service and insurance products for hospitality professionals at competitive prices. When you work with Leavitt Recreation & Hospitality Insurance , you will be working with a team of trusted advisors that will provide you with invaluable guidance and respond to your needs in a timely manner. We give you our full attention, minimize your risks, and offer the best possible insurance products for your business.

Mitchell Pies – Broker
314-952-3605
mitch-pies@Leavitt.com
www.lodgeandinninsurance.com/

Vance Williams – Insurance Agent
505-400-3091
vance-williams@leavitt.com
www.leavitt.com

942 14th Street
Sturgis, SD 57785

White Stone Brokers

Vendor Directory 23


White Stone Brokers specializes in helping clients buy and sell unique lodging properties. Our expert team brings decades of experience within the hotel marketing and hospitality industry to educate and guide buyers and sellers to help them achieve their goals. With experience consulting for the boutique lodging industry for over 25 years, we understand the demands and rewards of the innkeeping business. With our thorough working knowledge of inn finances, we are proud to offer our consulting services to current and future innkeepers at every stage of your journey.

Chris Kelly – Consultant
200 S. Virginia 8th Floor
Reno, NV 89501
650-241-8108
chrisk@whitestonebrokers.com
https://whitestonebrokers.com/

Grace Software Inc.

Vendor Directory 24

GraceSoft Easy Innkeeping is a trusted, cloud-based hospitality management system serving Inns, Resorts, B&Bs, Vacation Rentals, Hotels and multi-property groups for over 25 years. Recognized by Innsights Magazine as the first system named “Easy to Use,” it combines all core hotel operations into one simple platform.

Reservations & Online Bookings: Manage availability, rates, and direct/OTA bookings (Airbnb, Booking.com, Expedia, Vrbo, Google Hotels) with real-time updates.

Guest Experience Tools: Built-in CRM, automated email/text communication, AI chat & phone concierge.

Property Operations: Streamlined housekeeping, maintenance, POS integration for onsite sales, and consolidated billing.

Analytics & Payments: Real-time dashboards, secure payment gateway integrations, and automated billing.

Scalable & Supported: Designed for small inns to mid sized properties, backed by 24/7 support.

With Easy Innkeeping, properties improve efficiency, boost guest satisfaction, and increase revenue—all from one intuitive dashboard.

Gideon Stanley – CEO
7310 Cortez Rd
Richmond, TX 77469
713-981-5300
gideon@gracesoft.com
https://www.gracesoft.com/

Marilyn Bushnell & Associates

Vendor Directory 25


Welcome is a keyword in the world of hospitality, and a keyword for Marilyn Bushnell & Associates. Marilyn is a former owner of an 18 room Inn in PA and a Broker and Consultant serving the diverse Bed & Breakfast industry. And, Chuck Anderson, also a former successful Inn and Spa owner in Georgia with a wealth of knowledge and experience. What does that mean to you? If you are an Aspiring Innkeeper, Marilyn and Chuck will help you search and locate the ideal property, educate yourself, and discover the best approach to entering the hospitality business. If you are a Current Innkeeper, they will help you determine your next step whether it is improving your business or preparing to sell and retire. Let them assist you in exploring your many options!

Marilyn Bushnell
410-973-6938
marilyn@marilynbushnell.com

Chuck Anderson
770-841-1410
chuck@inns.forsale.com

www.inns.forsale

Cloudbeds

Vendor Directory 26

Cloudbeds provides the platform that powers hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types across the globe. The award-winning Cloudbeds Hospitality Platform seamlessly combines solutions for front desk, revenue, distribution, guest acquisition, and guest engagement in a single unified system, enhanced by a marketplace of third-party integrations. Cloudbeds was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022 and recognized by Deloitte’s Technology Fast 500 in 2021.

Janet Jaiswal – VP Marketing
650-759-1339
Janet.Jaiswal@Cloudbeds.com
https://www.cloudbeds.com/

Touch Stay

Vendor Directory 27

What is a digital guidebook?
Ditch complex PDFs, wordy unread emails & outdated printed booklets. Simply share a link to your Touch Stay digital guidebook!

Answer the plethora of questions
Cut owner phone calls and emails. Provide the answers upfront and ongoing in their very own beautiful owner app. They can even save it to their phone for fast access!

How do I get paid?
What happens if there is damage?
Can I use the property when it’s not rented out?
Who do I talk to about changes of bed configuration?
Can you send me a copy of my contract?
Why is my pricing different on Airbnb?

Loren Pudlewski
info@touchstay.com
https://touchstay.com/

Inndeāte

Vendor Directory 28

Introducing Inndeate: Fractional COO Services for Independent Inns & B&Bs

Running a one-of-a-kind stay shouldn’t feel like a one-person juggling act.

That’s where Inndeate comes in.

We provide hands-on, behind-the-scenes operational support for independent lodging—think boutique inns, B&Bs, and small hotels that want to stay soulful while running smoother and more profitably.

Whether you need help streamlining your systems, building your team, or making sense of the numbers, we’re here to support you, the owner, without the commitment of a full-time hire.

✅ Strategic ops & SOPs
✅ Guest experience & review flows
✅ KPI dashboards & financial visibility
✅ Hiring, training & team systems

Holly Sharp
850-238-5495
holly@inndeate.com
https://www.inndeate.com/

Marketing Amenities: For the Guest or for the Inn​

InsideOut Solutions

Vendor Directory 29


InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and then develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.

Your contact is Patricia who is happy to discuss your plans and needs. She is an expert on current marketing trends in the tourism industry. She speaks at numerous conferences across America and is ready to talk to you about your marketing needs.

Patricia McCauley – President
360-683-5774, 800-500-8401
1271 3 Crabs Rd.
Sequim, WA 98382
pat@insideout.com

Unique Angles Photography

Vendor Directory 30

Capturing storytelling lifestyle images for bed and breakfasts and inns. Making your property come to life online.

Marcus Berg – Owner/Photographer
503-576-9427
P.O. Box 20793
Keizer, OR 97307
marchus@uap.email
uniqueanglesphotography.com

Select Registry

Vendor Directory 31

The most trusted name in craft lodging.

Defining excellence in craft lodging, Select Registry properties share a passion for exceptional hospitality, a commitment to personalized service, and an appreciation for local culture. Encompassing a diverse portfolio of boutique hotels, bed and breakfasts, inns, lodges, ranches, and luxury cabins, you will encounter hundreds of Select Registry properties across North America.

We offer independent lodging properties that meet Select Registry’s legendary quality standards, the opportunity to join our finely curated portfolio and reach the growing number of discerning travelers searching for authentic accommodations, exceptional experiences, and personalized service. 

Website: https://selectregistry.com/

Contact us for more information about becoming a member: Learn More about Select Registry Membership

Darlene Blankenship – Director of Membership
828-630-0313
darlene@selectregistry.com
selectregistry.com

Forfeng Designs

Vendor Directory 32

We offer a small selection of services for lodging in need of affordable marketing assistance. 20% Discount off regular rates for MWInns Members.

Email Marketing: Enhance your communication with our email marketing services using platforms like Constant Contact, Robly, or Mailchimp. Whether you prefer weekly or monthly emails, we craft compelling content and source legal images to engage your audience or customize and edit user provided imagery.

Blog Post Content, Publishing, and Optimization: Choose from content creation with links and images, or let us handle the entire process, from writing, tagging and categorizing to publishing and optimizing on platforms like WordPress, Wix, Squarespace, or Weebly.

Social Media Graphics and Templates: Boost your online presence with custom-branded graphics and templates designed for your website and social media posts. Maintain a consistent and professional brand across all platforms.

Social Media Content Sourcing: Let us provide engaging content with our social media content sourcing services. We research and compile high-quality material tailored to your B&B brand, ensuring you always have something valuable to share with your guests and future guests. We can also assist with setup and/or optimization of social media platforms.

We can also assist with logo design, rack card, flyers, brochure and other print and digital needs. Please inquire.

Heather Turner – Owner
P.O. Box 583
South Sutton, NH 03273
603-526-0721
heather@forfengdesigns.com
https://forfengdesigns.com/

Logan Marketing

Vendor Directory 33


At Logan Marketing, we specialize in digital marketing for luxury inns, boutique hotels, and bed and breakfasts. With over 30 years of experience, we create custom strategies that help exceptional properties like yours attract discerning travelers and drive more direct bookings. From elegant website design and high-end SEO to compelling content and targeted digital ads, every service we offer is designed to reflect the sophistication and charm of your property. We understand the world of refined hospitality, and we blend modern marketing expertise with a deep appreciation for tradition to deliver results that are both meaningful and lasting.

Jeff Logan – Chief Marketing Officer
9509 Northtown Drive
Bainbridge Island, WA 98110
360-808-7452
jeff@loganmarketing.com
https://loganmarketing.com/

Daly Moments Photography

Vendor Directory 34

Hospitality photography and content that connects. Through carefully crafted lighting, composition, and storytelling, I highlight the warmth, charm, and unique essence of hospitality spaces. I don’t just take photos, I create images that evoke emotion and invite potential guests to imagine themselves there.

Certified by Airbnb & Evolve

Carrie Daly
Grand Haven, MI
810-309-6444
carrie@dalymoments.com
https://www.dalymoments.com/

Acorn Marketing

Vendor Directory 35

Mark and Lisa are longtime and fervent bed and Breakfast Industry supporters. Their company services include Creative and appealing Web Design, Graphic Design and branding, organic and Local SEO and Google Analytics, Ongoing Website Support, Booking Engine Integration, Secure Hosting and email, Individualized Marketing, Revenue Monitoring, and growth Strategies, email, Social Media, and Digital Marketing, and supporting ADA and GDPR Compliance Requirements.

Lisa & Mark Kolb
PO Box 1602
Colorado Springs, CO 80901
719-329-0977
sales@acorn-is.com
https://acorn-is.com/

Forward Focus Co

Vendor Directory 36

At Forward Focus Co, we specialize in hospitality photography, branding, and marketing services that showcase the heart of your property. From intimate bed & breakfasts to boutique inns and vacation rentals, our work captures the warmth, character, and story behind every stay.

With an eye for detail and a passion for connection, we create compelling imagery and social media content that not only highlights your unique spaces but also inspires guests to book and return. Our services include:

  • Professional hospitality & lifestyle photography
  • Branding & design consultation
  • Social media marketing & content creation
  • Storytelling that connects your property to your ideal guest

Internationally published and award-winning, Forward Focus Co combines artistry with strategy—helping Midwestern B&Bs shine online, increase bookings, and grow their presence in a competitive market.

Rooted in Northern Michigan, available nationwide.

Amanda Bergeron
Oscoda, MI
989-916-2112
forwardfocusco@gmail.com
https://www.forwardfocusco.com/

Mandy Murry Hospitality Concierge

Vendor Directory 37

As a previous owner of Snowbird Mountain Lodge in Robbinsville, NC & I created $1 million in revenue in 12 months. After selling our lodge in 2022, I started a hospitality consulting business for bed and breakfast properties and independent boutique hotel owners. My career has been in travel and tourism. I have created an app that offers weekly master class training sessions for operational and marketing purposes and also consult 1 on 1.

Mandy Murry
Big Fork, MT
828-735-6028
Mandy@MandyMurry.com
https://mandymurry.com/

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The Midwest Association of Independent Inns was formed to help the discerning traveler find the best Bed and Breakfasts, Inns and Boutique Hotels. Our member properties are located throughout the Midwest with plans to welcome properties from all 13 Midwest states.

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