Conferences & Learning
InnSight 2025 Conference, Trade Show & Aspiring Innkeeper Seminar
Presented Jointly by the Midwest Association of Independent Inns
& the Michigan Bed & Breakfast Association
We Are Inn This Together!
Exhibitors – Information and separate registration can be found HERE.
October 26th, 2025 – October 28th, 2025
(Sunday, Monday & Tuesday)
Haworth Hotel
225 College Avenue
Holland, MI 49423
Haworth Hotel Website
Innkeepers, register today for education, networking & best practices as we continue to expand our conference!
In collaboration with our Midwest friends in Michigan, we are thrilled to announce a new joint conference, InnSight 2025, designed to bring together more innkeepers and vendors than ever before.
This stunning venue offers fresh, versatile spaces, on-site catering, beautifully designed rooms, and exceptional service—the perfect backdrop for learning, networking, and growing together.
The conference will have a variety of topics pertinent to innkeeping today. Together with our industry experts, vendor partners, and other innkeepers, we will explore the issues, challenges, and opportunities to enhance the guest experience, grow our business, and be the best innkeeper we can as we balance it all!
Conference Pricing:
First Attendee – $299
Each Additional Attendee – $249
*Conference price includes events, food & beverage, and all breaks
Conference Schedule Highlights & Outline To Date*
Use the link below to see our InnSight 2025 Conference App, courtesy of conference vendor Frictionless Guest App. The app comes complete with a current schedule of events, detailed speaker & topic descriptions as they become available, and information on some wonderful exploring opportunities in beautiful Holland, MI.
Sunday, October 26th
Afternoon – InnSight 2025 Social & Vendor Mart
Monday, October 27th
TBD – Registration Opens
TBD – Vendor Mart
TBD – Speakers, Roundtables, Education
TBD – Aspiring Innkeeper Seminar
TBD – Dinner Event
Tuesday, October 28th – No Vendor Mart
TBD – Speakers, Roundtables, Education
TBD – Goodbyes
*Check back often as our conference schedule is continuously updated as we move closer to the conference date!
Flights
Grand Rapids, MI – Located 35 miles away from Holland, MI – Gerald R Ford International Airport
Overnight Accommodations
We are pleased to have chosen Haworth Hotel! Onsite amenities include on-site coffee shop, on-site memorabilia shop, ergonomic and spacious workspaces, fitness center, free wi-fi, and many activities in the local area to enjoy!
Special Conference Room Rates at Haworth Hotel
$151.00/night – plus 11% tax
Please use the booking link below to book your stay at Haworth Hotel. Please also ensure that you enter your needed arrival and departure dates after clicking the link:
InnSight 2025 – Haworth Hotel Booking Link
Room Block Closes on September 26th, 2025
Make your reservation today!
*All attendees are responsible for their own overnight accommodations. Rooms are expected to fill, so book early! Should rooms fill, you can book overnight accommodations at Tulyp, Tapestry Collection or the Courtyard Holland Downtown, which are both 2-3 blocks from Haworth Hotel.
Payment Options
Payment for attending the conference is accepted via PayPal/Credit Card with completed registration. You do not need a PayPal account to pay by credit card (via PayPal).
Conference Cancellation Policy
Should a conflict arise, you may cancel your registration with full refund up to 7 business days prior to the conference or October 16th, 2025. After that date, refunds are not possible. You must put your cancellation in writing to the MWInns offices directly at info@mwinns.com.
Check back often as our page is continuously updated!
InnSight 2025 Conference Sponsors To Date
ThinkReservations – Breakfast Sponsor
Kristin Fisher – Senior Account Executive
Scott Hall – Marketing Manager
1700 17th Ave Ste 116
Seattle, WA 98101
877-763-4195
sales@thinkreservations.com
www.thinkreservations.com
ThinkReservations is an all-in-one hotel management platform designed to streamline operations, boost direct bookings, and enhance the guest experience for hospitality businesses of all sizes. The cloud-based system features an intuitive reservation calendar, robust channel management, dynamic pricing, integrated payment processing, and automated guest communications. With tools for accounting, housekeeping, marketing, and real-time analytics, ThinkReservations empowers properties to increase revenue, reduce training time, and deliver exceptional service. Trusted by thousands of properties, it offers seamless integrations, mobile access, and world-class support to help your business grow and thrive.
InnSight 2025 Conference Exhibitors To Date
Logan Marketing
Jeff Logan – Chief Marketing Officer
Emily Wachsman – Chief Executive Officer
9509 North Town Drive
Bainbridge Island, WA 98110
360-808-7452
info@loganmarketing.com
www.loganmarketing.com
At Logan Marketing, we specialize in digital marketing for luxury inns, boutique hotels, and bed and breakfasts. With over 30 years of experience, we create custom strategies that help exceptional properties like yours attract discerning travelers and drive more direct bookings. From elegant website design and high-end SEO to compelling content and targeted digital ads, every service we offer is designed to reflect the sophistication and charm of your property. We understand the world of refined hospitality, and we blend modern marketing expertise with a deep appreciation for tradition to deliver results that are both meaningful and lasting.
Casablanca Payments
Wynn Salisch – Principal
243 W 104th Street #4E
New York, NY 10025
203-253-7259
wynn@casablanca-ventures.com
www.mpiprocessing.com/wynn
Casablanca Payments, founded by a 50-year hospitality industry veteran, provides credit card processing for innkeepers nationwide with highly personal and responsive White Glove Concierge Service and low cost. If your processor is charging too much or relegating your support to impersonal call centers somewhere in the world, talk to Casablanca Payments. See what a difference caring people with years of award-winning innkeeping experience — and a processor that has a 14-second average call answering time and a 91% client retention rate and has won the Better Business Bureau’s Ethics Award — can make!
ResNexus
Clay Cushing – Hospitality Business Coach
185 E 200 N
Salem , UT 84653
801-462-2171
ccushing@resnexus.com
https://www.resnexus.com/
When it comes to award-winning property management software, efficiency counts. That’s why ResNexus is an all-in-one solution, helping thousands of hospitality businesses balance all the plates that come with the job, from online bookings and revenue management to powerful reporting and digital marketing. Plus, ResNexus provides industry-leading customer support that brings all these important tools together with a personalized and caring approach that is dedicated to helping your business grow. See for yourself why ResNexus is trusted by thousands of innkeepers to help provide more reservations and more revenue!
Frictionless Guest App
Steve Short – Founder & CEO
PO Box 307
Highland, MD 20777
888-827-0635
sshort@frictionlessguest.com
https://frictionlessguest.com/
The Frictionless Guest App gives innkeepers a way to recommend the best local experiences to their guests in an easy-to-use app, accessible from desktop and all mobile devices without any downloads. Guests get the inside scoop from innkeepers on the best local places to eat, play, shop, etc., making it simple for them to determine what to do and navigate how to get there from anywhere, 24/7. Innkeepers control all of their content, save time and paper, and don’t need any technical knowledge to get their app working immediately.
MWInns also thanks Frictionless Guest App for creating the InnSight 2025 Conference App.
Marilyn Bushnell & Associates
Marilyn Bushnell – Broker/Consultant
7341 Ash Brook Ct
Sykesville, MD 21784
410-422-0013
marilyn@marilynbushnell.com
https://www.inns.forsale/
If you are a Current Innkeeper, we will help you determine and then execute your next steps relating to improving your business and/or preparing to sell and move on to your next adventure. We will assist you in exploring your many options and develop a plan to achieve your goals.
Whether you want to become a hands-on Owner/Innkeeper or are looking to build a portfolio as an Investor/Innkeeper, we will help you search and locate the ideal property, educate yourself, and discover the best approach to entering the hospitality business.
Marilyn Bushnell and Chuck Anderson are both former successful Inn owners with years of experience in both innkeeping and brokerage/consulting. We look forward to speaking with you.
White Stone Brokers
Chris Kelly – Consultant
200 S. Virginia 8th Floor
Reno, NV 89501
650-241-8108
chrisk@whitestonebrokers.com
https://whitestonebrokers.com/
White Stone Brokers specializes in helping clients buy and sell unique lodging properties. Our expert team brings decades of experience within the hotel marketing and hospitality industry to educate and guide buyers and sellers to help them achieve their goals. With experience consulting for the boutique lodging industry for over 25 years, we understand the demands and rewards of the innkeeping business. With our thorough working knowledge of inn finances, we are proud to offer our consulting services to current and future innkeepers at every stage of your journey.
Check back often as our page is continuously updated!