Vendor Directory
Become a MWInns Business Associate Member!
Becoming a Business Associate Member will highlight you and your company’s product or service to Midwest properties and aspiring innkeepers who are in search of the right products and services that will enhance and grow their businesses.
Benefits:
- You and your company’s contact information, descriptive paragraph, logo and direct link to your website will appear on the MWInns website.
- Feature Spotlight on our monthly Member Update electronic newsletter on a rotating basis.
- Invitations to our annual conference and list of attendees as requested.
- For Realtors, complimentary bed-breakfasts (up to 3) on our popular “Inns for Sale” page on our website for the first 6 months ($125 value per listing) and 25% off future bed-breakfasts.
If you assist innkeepers to efficiently manage the B&B, foster the signature ambiance of the inn and its amenities or enhance the guests’ experience, we invite you to join us as our Business Associate Member.
Categories:
- Amenities for the Guest or for the Inn
- Food & Beverage
- Inn Management: Taking Care of Business
- Marketing
- Buying/Selling Your Inn
Your investment is $200/year for new membership or $175/year for membership renewal.
Apply to become a MWInns Business Associate Member … Anytime is a good time!
Simply click on the link below to fill out and pay for the membership application (payment by credit card).
MWInns Business Associate Membership Application Form
To pay by check: Email us at info@mwinns.com to request an application form that you can fill out and send back with your check.
Business Associate Member Directory
The following businesses provide services and products to the innkeeping industry. These businesses, often small business entrepreneurs like innkeepers, are committed to:
- Assist innkeepers to efficiently manage the B&B
- Foster the signature ambiance of the inn and its amenities.
- Enhance the guests’ experience.
We invite you to contact these businesses… they are at your service!
Categories:
- Amenities for the Guest or for the Inn
- Food & Beverage
- Inn Management: Taking Care of Business
- Marketing Amenities: for the Guest or for the Inn
Amenities for the Guest or for the Inn
Deneen Pottery
Deneen Pottery was established in 1972 and to this day continues to be the premier producer of handmade logo mugs. Our products celebrate our heritage, our sense of community, and our customers. We’re proud to be manufacturing handmade stoneware in the USA.
All of our stoneware is lead free and safe for the microwave, dishwasher, oven, and freezer. While each item is uniform in size and shape, a master potter creates every piece on a wheel, which makes it unique.
Custom Coffee Mugs and More
Peter Deneen
888-646-0238, 651-646-0238
2325 Endicott Street
St. Paul, MN 55114
Deneenpottery.com
Verlo Mattress
Commercial Sleep by Verlo Mattress offers a durable line of supportive mattresses that make a smart investment for your inn.
Your guests are here to relax, explore, and make the most of every moment. After a day spent enjoying everything your inn has to offer, nothing compares to a restful night’s sleep to recharge for more adventures. Guests consistently rate sleep as one of the top elements of their stay, and savvy inn operators know the bed is the centerpiece of any room. At Verlo, we’re committed to providing the best night’s sleep – because your guests deserve nothing less.
Let us show you how Verlo’s sleep solutions can keep your guests coming back and transform your mattresses from an expense into a revenue opportunity!
Bobby Cleveland – VP of Franchise Development
414-585-8916
301 N Broadway, Suite 300
Milwaukee, WI 53202
bcleveland@verlo.com
https://verlo.com/
Shaklee Vitalizer & Get Clean
Shaklee is the number one natural nutrition and green cleaning company in the United States. For over 50 years we have been helping people feel their healthiest. By using our products, you make a real difference on your health, your home and your wallet. All of Shaklee’s products have been tested to make sure that they are always safe, always work and are always green. Shaklee, the original Wellness Company, and the original Green Company, since 1956.
Brit Schoeneberg, Owner/Shaklee Distributor
Cell: 608-575-0251
Phone: 608-635-2177
130 N. Franklin St. Poynette, WI 53955
britlivw@aol.com
Pws.shaklee.com/brit
Küster Design
-digital design
-virtualization
-product recommendations
-custom interior design touches
-project management experience
Küster Design
James Kuester – Principal
841 4th St. S.
Wisconsin Rapids, WI 54494
866-904-6631 x4
james@kusterdesign.com
https://kusterdesign.com/
A1 American
A1 American is a best-in-class manufacturer and distribution company and a single product source for the hospitality, vacation rental, healthcare, commercial laundry, disaster relief, fitness and car care industries. Visit our website for a full line of bed linen, terry towels, amenities, OS&E and FF&E and Design products and services. We are certified by the NMSDC as a Minority Owned Business.
A1 American
Dale Connell – Linen Consultant
267 Otter Circle
Fayetteville, GA 30215
877-672-0777
dalestowels@aol.com
http://directlinensource.com
Food & Beverage
Wisconsin Food & Hospitality Expo
The Wisconsin Food & Hospitality Expo, produced by the Wisconsin Restaurant Association & the Wisconsin Bakers Association, is coming March 12, 2025 to the State Fair Park in West Allis, WI! It’s everything you need for Workforce, Marketing, Operations & Business Building. It’s all about exhibits, education and unexpected moments you’ll find along the way. It’s the ultimate business experience for food, beverage and hospitality professionals in the Midwest region. For more info, please visit our website at www.wifoodexpo.com for complete details and online registration.
Inn Management: Taking Care of Business
The B&B Team
We are The B&B Team®. If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker & consulting services. We are a diverse group of experienced professionals, who also happen to be friends, with one mission: to help you reach your personal and financial goals in the Innkeeping industry. As licensed real estate brokers and Innkeeping consultants with offices in several states, The B&B Team® helps you achieve the success you deserve nationwide.
Eben Viens
802-257-2360
eben@bbteam.com
P.O. Box 1799
Brattleboro, VT 05302
Bbteam.com
Think Reservations
ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor, and Airbnb, we’re dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?
Richard Aday – Founder, CEO & Principal
Alfred Aday – Founder, CTO & Principal Engineer
1700 7th Ave Ste 116 #173
Seattle, WA 98101
877-736-4195
richard.aday@thinkreservations.com
alfred.aday@thinkreservations.com
Thinkreservations.com
ResNexus
When it comes to award-winning property management software, efficiency counts. That’s why ResNexus is an all-in-one solution, helping thousands of hospitality businesses balance all the plates that come with the job, from online bookings and revenue management to powerful reporting and digital marketing. Plus, ResNexus provides industry-leading customer support that brings all these important tools together with a personalized and caring approach that is dedicated to helping your business grow.
Takeaways Digital Marketing – A property’s website is often the first point of contact with new customers; that’s why ResNexus provides professional website design to leave a lasting first impression.
Property Management Software – ResNexus makes property management easy, from adjusting rates and making reservations to collecting payments and managing retail items.
Travel Protection – One thing that sets ResNexus apart is its built-in Travel Protection service which protects your business from lost revenue from last-minute cancellations due to illness.
Best Online Shopping Experience – Provide the best experience to your guests who book online with a frictionless booking process and sidebar add-ons.
Customer Support – Even first-rate software isn’t worth much without industry-leading support. That’s why ResNexus provides annual account reviews and coaching for subscribed properties, as well as quality phone support.
Rick Pond – Conferences & Road Trips Director
185 East 200 North
Salem, UT 84653
801-921-0818
rpond@resnexus.com
https://resnexus.com/
rezStream
rezStream specializes in a cloud-based reservation software and online reservation booking engine services to independent hotels, resorts, bed & breakfasts, and inns. We also offer artistic website designs and comprehensive Internet marketing services for all types of businesses.
Lyles Armour – Director of Internal Marketing
3801 E Florida Ave, Suite 800
Denver, CO 80210
303-872-0217
sales@rezstream.com
Rezstream.com
Rural Mutual Insurance Company
Local commercial knowledge with local experience. That’s how Rural Mutual Insurance has been protecting businesses in Wisconsin since 1934. If something unexpected happens to your business, wouldn’t you want to be protected by a local company that knows you and your needs? Rural Mutual is the third largest writer of commercial business in the state of Wisconsin. Since we only do business in Wisconsin, premiums paid here, stay here to keep Wisconsin strong. Contact your local Rural Mutual Insurance expert or visit us at ruralmutual.com to learn how you can keep Wisconsin strong.
Bill Kriese
608-220-6147
1241 John Q Hammons Drive, Suite 200
Madison, WI 53717
bkriese@ruralins.com
Ruralmutual.com
Contact for current customers:
Joe Ricciotti
119 S Broadway St
Elkhorn, WI 53121
262-723-1648
jricciotti@ruralins.com
Casablanca Ventures
America’s only hotelier-owned merchant payments advocate dedicated to helping fellow Innkeepers successfully navigate the complex and confusing world of credit card processing with completely free, no-obligation cost reduction and data security assistance. Casablanca works with dozens of top-notch payment processors and technology providers around the world to find the best solutions for your specific needs, and our highly personal and responsive client service has given us the highest client loyalty rate in the payments industry.
Wynn Salisch
203-253-7259
245 West 104th Street #4E
New York, NY 10025
wynn@casablanca-ventures.com
Inkeeper's Advantage
Innkeeper’s Advantage offers an easy, affordable and effective suite of B&B marketing and property management systems that all work together. More guests book directly on our uniquely branded, easy, all-in-one Website & Reservation System. Our products are also ADA Compliant and PCI Compliant for maximum security.
Cynthia Bachmann – President
101 Bradford Rd Suite 200
Wexford, PA 15090
724-933-3331
cbachmann@innkeepersadvantage.com
Innkeepersadvantage.com
Frictionless Guest App
The Frictionless Guest App gives innkeepers a way to recommend the best local experiences to their guests in an easy-to-use app, accessible from desktop and all mobile devices without any downloads. Guests get the inside scoop from innkeepers on the best local places to eat, play, shop, etc., making it simple for them to determine what to do and navigate how to get there from anywhere, 24/7. Innkeepers control all of their content, save time and paper, and don’t need any technical knowledge to get their app working immediately.
Steve Short – Founder & CEO
1-888-827-0635
P.O. Box 307
Highland, MD 20777
sshort@frictionlessguest.com
Frictionlessguest.com
The Insurance Shop of East Jordan
Leaders in developing insurance programs for the Bed & Breakfast industry, The Insurance Shop has been helping innkeepers with affordable, comprehensive coverage for decades. We look forward to working with member properties to find the policy that is right for your Inn.
Nikki Skrocki – Agent
1-800-350-6095
824 Water St
East Jordan, MI 49727
info@theinsuranceshop.net
http://www.theinsuranceshop.net
Wister Insurance
Wister Insurance™ is the Nation’s leading insurer of bed & breakfast properties. Having developed the modern hospitality insurance product over 30 years ago, we are your insurance experts. Our new program is open to all Wisconsin bed & breakfasts and Innkeepers. Contact us today for a coverage comparison and competitive quote!
Christy Wolf
888-241-1902
21 W Pennsylvania Ave #C
Walkersville, MD 21793
info@wister.insure
Wister.insure
eviivo
eviivo Suite is an award-winning, cloud-based booking and property management platform, built to help property managers, hoteliers and hosts go further, faster and simplify without compromise. Transforming collaboration, it provides an easy way to manage bookings, guests, property owners, and online travel agencies.
Jamey King – Senior Marketing Manager, USA
823 Congress Avenue, Suite 1405
Austin, Texas 78745
United Kingdom
317-629-6160
Jamey.King@eviivo.com
www.eviivo.com
TakeUp
TakeUp is a revenue management platform built for independent hospitality properties, including boutique hotels, inns, bed & breakfasts, and glamping retreats. By combining AI-driven insights with the expertise of human revenue strategists, TakeUp delivers dynamic room pricing that automatically adjusts to market conditions and real-time demand. Seamlessly integrated with your property management system for easy set up, TakeUp helps property owners maximize revenue and save time—allowing them to focus on what matters most: delivering unforgettable guest experiences.
Kelly Campbell – Marketing Director
619-895-0029
One Park Circle
Westfield Center, OH 44251
kelly@takeup.ai
https://www.takeup.ai/
Business Finance Depot
As a veteran small business lender for over 40 years, Bruce Hurta offers the SBA and USDA federal loan programs nationwide for financing unique hospitality businesses such as B&Bs, independent inns, RV parks, campgrounds, marinas, RV/boat storage facilities, and glamping resorts. These loans have lower down payments and longer repayment terms than conventional bank loans. We offer SBA loans from $300,000 to $10 million, and USDA loans from $2 million to $25 million. Loan proceeds may be used for:
- Business acquisition
- Business expansion
- Partner buyout
- Business startup including new construction
- Refinance existing business debt for better repayment terms
At Business Finance Depot, we also offer some conventional and unconventional financing options, in addition to the more popular SBA and USDA loan programs.
Business Finance Depot
Bruce Hurta – Outdoor Hospitality Loan Specialist
1412 Castle Ct Unit C
Houston, TX 77006
281-384-2595
bruce@businessfinancedepot.com
https://businessfinancedepot.com/
https://brucehurta.com/
Marketing Amenities: For the Guest or for the Inn
InsideOut Solutions
InsideOut Solutions is an integrated marketing company that has specialized in Bed & Breakfast marketing for over 20 years. InsideOut will begin with your B&B’s branding and then develop website and print materials to reflect your Inn’s personality. Our Internet marketing team will optimize your website for search placement and also help you implement your social media plan making it easier for guest to find you and book.
Your contact is Patricia who is happy to discuss your plans and needs. She is an expert on current marketing trends in the tourism industry. She speaks at numerous conferences across America and is ready to talk to you about your marketing needs.
Patricia McCauley – President
360-683-5774, 800-500-8401
1271 3 Crabs Rd.
Sequim, WA 98382
pat@insideout.com
Unique Angles Photography
Capturing storytelling lifestyle images for bed and breakfasts and inns. Making your property come to life online.
Marcus Berg – Owner/Photographer
503-576-9427
P.O. Box 20793
Keizer, OR 97307
marchus@uap.email
uniqueanglesphotography.com
Select Registry
The most trusted name in craft lodging.
Defining excellence in craft lodging, Select Registry properties share a passion for exceptional hospitality, a commitment to personalized service, and an appreciation for local culture. Encompassing a diverse portfolio of boutique hotels, bed and breakfasts, inns, lodges, ranches, and luxury cabins, you will encounter hundreds of Select Registry properties across North America.
We offer independent lodging properties that meet Select Registry’s legendary quality standards, the opportunity to join our finely curated portfolio and reach the growing number of discerning travelers searching for authentic accommodations, exceptional experiences, and personalized service.
Website: https://
Contact us for more information about becoming a member: Learn More about Select Registry Membership
Darlene Blankenship – Director of Membership
828-630-0313
darlene@selectregistry.com
selectregistry.com
Forfeng Designs
We offer a small selection of services for lodging in need of affordable marketing assistance. 20% Discount off regular rates for MWInns Members.
Email Marketing: Enhance your communication with our email marketing services using platforms like Constant Contact, Robly, or Mailchimp. Whether you prefer weekly or monthly emails, we craft compelling content and source legal images to engage your audience or customize and edit user provided imagery.
Blog Post Content, Publishing, and Optimization: Choose from content creation with links and images, or let us handle the entire process, from writing, tagging and categorizing to publishing and optimizing on platforms like WordPress, Wix, Squarespace, or Weebly.
Social Media Graphics and Templates: Boost your online presence with custom-branded graphics and templates designed for your website and social media posts. Maintain a consistent and professional brand across all platforms.
Social Media Content Sourcing: Let us provide engaging content with our social media content sourcing services. We research and compile high-quality material tailored to your B&B brand, ensuring you always have something valuable to share with your guests and future guests. We can also assist with setup and/or optimization of social media platforms.
We can also assist with logo design, rack card, flyers, brochure and other print and digital needs. Please inquire.
Heather Turner – Owner
603-526-0721
P.O. Box 583
South Sutton, NH 03273
heather@forfengdesigns.com
https://forfengdesigns.com/